There are many the Latin American countries that support the campaign “Life is in the Blood”, promoted by the Global Embassy of Activists for Peace (GEAP); this is the case of Brasil, who according to the Pan American Health Organization (PAHO) it is among the three countries with the highest percentage of voluntary blood donors in Latin America, being 18% of the population regular blood donors.
In relation to the before mentioned, to increase this percentage the GEAP carried out in the country the 4th International Blood Donation Marathon “Life is in the Blood”, based on the need of this liquid so vital and educating about the importance of donating blood in the regions: Minas Gerais, Goiás, Ceará, São Paulo, São José dos Campos, Roraima and Acre, to make an altruist culture.
In relation to the human team, the Activists for peace participated, who visited different educative institutions. It is worth mentioning the support of the public and private institutions in the blood drive marathon facilitating the physical space, among them: the army, the fireman and private companies, where more than 500 units of blood were effective.
As part of the diffusion of the journey, the media played an important role to reach the established goals in the blood donations. Among the printed and digital media there was the Agencia AC and Gazeta Alerta, also the television program Bom Dia Rio Blanco, and the television stations TV Rio Branco and Globo TV.
In Boa Vista, the activists made an effort to find donors type RH negative, because it is compatible with all the blood groups, being thus the formation of the Club of the Negative Donor. After the intention to obtain more effective units of blood, it is in favor for the country the established in the line of ages to donate blood, currently from the 16 years of age, making possible the increase of the donations in the young.